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International Handball Federation Enters Sponsorship Deal with Falken

International Handball Federation

The International Handball Federation, aka IHF, has officially announced that Falken Tyre Europe is now a sponsor of the Men’s World Championships in 2023, which is scheduled to take place in Sweden and Poland in January 2023.

“Handball is of great importance not only in Europe but all over the world, which has prompted us to get involved once again in this top environment. The fact that the international tournament is being held in countries that belong to our core markets also speaks in favour of our commitment,” Markus Bögner, COO and President at Falken Tyre Europe GmbH, commented, in an official release. “We also look back on a long partnership with our colleagues at SPORTFIVE, who always provide us with excellent environments that fit the Falken brand very well: after all, we stand for passion, performance and power,” Markus Bögner continued.

“With Falken, the IHF Handball World Championship is gaining a great partner with a strong reach in relevant core markets” Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE added. “We are delighted to have brought together two globally-active partners for one of the most exciting sporting events of the coming year.”

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